73
In-person interviews in our flagship community study
00 / SIGNAL
Listening that drives revenue.
We listen to your customer — then meet them where they are
↓ See the workBy the numbersCALIBRATION STRIP
14
Specialized verticals served
$2.2M
Revenue from a client’s first online event
62%
Top-of-mind share measured in field research
Figures drawn from delivered client engagements.
§01 — Field Study / Regional Hospital System · Community Market Research
We listened to a health system’s customers door-to-door — and found exactly where its growth was leaking.
A regional community hospital system was about to commit marketing and capital budget across new service lines with no ground-truth on how local residents actually discover, choose, and travel for care. So we went and asked them — in person, in two languages.
Read the full case study →
62%
Named the system first, unprompted — more than every other hospital combined
How we listened to the customer
- 73 in-person interviews, face-to-face — not an anonymous online poll.
- Fully bilingual (46 English · 27 Spanish).
- Unaided recall first — hospitals named from memory before any options appeared.
- Behavior over opinion, quota-balanced across age, gender, and city.
What we heard
75%used Facebook in the last 7 days; “I Googled it” was the near-universal first move
99%trust word-of-mouth or Google reviews above every other source
0%chose their last new doctor from an ad — 66% came from a personal referral
55%of English-speaking residents would leave town for serious care
$2–3M revenue leak
Est. annual net revenue leaving to metro hospitals for high-acuity care.
Where attention actually is — last 7 days
Two distinct audiences, two playbooks
| Metric | English | Spanish |
|---|---|---|
| Most-trusted source | WOM 67% | Rev 78% |
| Would leave for serious care | 55% | 12% |
| Prefer to stay local | 39% | 52% |
| Listen to AM/FM radio | 39% | 19% |
| Age skew | 57% 45+ | 41% 18–29 |
Client cited anonymously by agreement. Behavioral figures drawn from the live 73-interview dataset; the $2–3M figure is an illustrative estimate.
More resultsB-SIDES 02–04
02
Regional Health System · Patient Experience & QA
We walked every newly acquired clinic as a patient — then handed the system a playbook.
Adopted system-wide · patient satisfaction + revenue measurably higher 18 months later.
→ View
03
Global Events Company · Live-to-Virtual Transformation
A global live-events company wanted to go virtual. We built the engine that got them there.
$500K → $2.2M — more than 4× the revenue.
→ View
04
Major Health System · Behavioral Media & Content Design
We engineered a health TV pilot against the brain — not a hunch.
Network-ready pilot, greenlit for distribution — health content turned into a revenue channel.
→ View
§02 — Where we go deepest
Our approach works for any business where the decision runs on trust. These are the fields where we’ve built the deepest playbooks — and we’re expanding into new ones.
01Media
02Medical Offices
03Hospital Systems
04Legal & Professional Services
How we workListen → Make → Grow
01
Listen to your customer
Research, interviews, and social listening — we find what your customer actually wants, and where they already are.
02
Make the work
Sites, funnels, ads, and content — built to meet them with messaging that feels valuable rather than intrusive.
03
Grow the revenue
We measure what matters and compound it — leads, bookings, and revenue you can actually see.
Our philosophy / Meeting people where they are
Great marketing starts with listening. We get to know your customer — their goals, their hesitations, and the moment they’re actually in — then meet them with messaging that feels valuable rather than intrusive. That’s also the work that converts.
▶ 02:00 — How we listen to your customer, then meet them where they are
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