A global live-events company wanted to go virtual. We built the engine that got them there.
They ran multi-day live events around the world and wanted to move the business online — without losing the magic that made the in-person events work.
The challenge
Moving a live-events business online isn’t a livestream. It’s a different product, a different audience behavior, and a different revenue model — and getting it wrong means torching the trust the live events had built.
What we did
We started by researching their audience, then designed the plan — and the software infrastructure — to support it, and mapped a full rollout strategy. From there we produced custom content and ad creative, and helped run their very first online event end to end.
The result
A typical in-person event earned about $500K. Their first online event drove $2.2M — more than 4× the revenue.
Client cited anonymously by agreement.