We engineered a health TV pilot against the brain — not a hunch.
A major health system wanted television content that would actually change behavior, not just inform — but most health content loses the viewer long before it can shift a habit.
The challenge
Health content usually informs but doesn’t move people. To change behavior at scale, the work has to hold attention and land emotionally — and prove it, not assume it.
What we did
We grounded the creative in behavioral research, then validated every decision — story arcs, characters, pacing, even the title — with neurometric (EEG) testing of attention, emotion, and memory. Every choice was checked against evidence, not opinion.
The outcome
A network-ready pilot, greenlit for distribution — turning health content from a marketing cost into an engagement and revenue channel, and setting a benchmark for what evidence-based health media can be.
Client cited anonymously by agreement.